While the atmosphere was cordial, the men assembled were hardly friends. On the agenda was one item: the emerging obesity epidemic and how to deal with it. Rivals any other day, the C.E.O.’s and company presidents had come together for a rare, private meeting. Nestlé was in attendance, as were Kraft and Nabisco, General Mills and Procter & Gamble, Coca-Cola and Mars. On the evening of April 8, 1999, a long line of Town Cars and taxis pulled up to the Minneapolis headquarters of Pillsbury and discharged 11 men who controlled America’s largest food companies.
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